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Brand identities that cannot be mistaken.
Identities people remember. Logo systems, colour, typography and brand books built on a clear strategy, so every touchpoint, from a business card to a clinic wall, speaks with one voice.
What you get
Everything the work needs, nothing it does not.
- 01
Positioning
What the brand stands for and what it has to make people feel.
- 02
Logo and symbol
A logo system that works from a favicon to a facade.
- 03
Colour and typography
A palette and type hierarchy with clear proportions of use.
- 04
Brand book
Rules for clear space, sizes, backgrounds and incorrect uses.
- 05
Applications
Stationery, signage, social media and website, all in one voice.
- 06
Production files
Every logo version and asset exported for print and screen.
Medusa / Working together
From first conversation to a brand that works everywhere.
01 / 06
From first call to the brand book
Every collaboration starts the same way: five steps, each one agreed before the next begins.
- 01
Consultation
A 1–2 hour conversation about your business, your clients and what the brand has to make people feel.
- 02
Audit
Your current identity, competitors and every place the brand appears, reviewed to see what to keep and what to change.
- 03
Offer
A written proposal with scope, deliverables, timeline and investment, based on the audit.
- 04
Contract
Scope, revision rounds, deadlines, payments and ownership of the files set out clearly.
- 05
Handover
The identity presented, approved and delivered with the brand book and every production file.
You receiveA clear path from the first call to a brand you own
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How the price is set
No fixed packages: a logo refresh and a complete identity system are very different projects, so each one is priced on what it needs.
Consultation
From €50 / hourDepending on the complexity of the project: one logo, a full identity or a family of brands.
Brand identity
Personalised offerLogo system, colours, typography and brand book priced in an offer that follows the consultation.
With Medusa projects
Planned togetherWhen the brand is applied to a website, campaign or social media we also build, the work is planned as one project.
You receiveA transparent price before any commitment
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What a brand does for every project
A clear identity is not decoration: it makes every website, post and campaign work harder.
Recognition
People remember a consistent brand and choose it again.
Trust
A professional, coherent look makes a business feel reliable before the first call.
Higher value
A strong brand justifies better prices and stands apart from competitors.
Faster work
Clear rules make every new page, post or print quicker and cheaper to produce.
You receiveA brand that supports every project
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More value when one team does both
When we create the brand and also build the projects that carry it, nothing is lost between teams.
One vision
The same people who shaped the brand apply it to the website, social media and campaigns.
No lost details
Colours, fonts and tone carried exactly from the brand book into every project.
Ready-made assets
Templates, icons and visuals prepared for the projects we run together.
Measured impact
Recognition and results tracked across the website, social media and ads.
You receiveOne brand, applied consistently everywhere
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Everything you receive
The identity is delivered complete, so anyone can use it correctly.
Logo system
Main logo, symbol and variations for every background and size.
Colour & typography
Palette and type hierarchy with clear rules of use.
Brand book
Clear space, minimum sizes, backgrounds and incorrect uses.
Production files
Every asset exported for print and screen.
You receiveBrand book & production files
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The brand, wherever people meet it
After handover, the identity is rolled out and kept consistent as the business grows.
Stationery & print
Business cards, documents, packaging and signage.
Digital
Website, social media templates and email signatures.
Campaigns
Ads and promotional materials in the brand’s voice.
Brand care
New materials and updates checked against the brand book.
You receiveA consistent brand across every touchpoint
Portfolio
Brand identities
Identity systems built for medical, legal, financial and creative brands.
- Dr. Alisa Popescu
- Case study soon Ecofin
- Case study soon Medusa
- Case study soon Mihaela Cengher
- Case study soon Maria Antoneta
Questions
Asked before we start.
- What is a brand book?
- A guide with the rules of the identity: clear space, minimum sizes, colours, fonts and incorrect uses, so the brand looks the same everywhere.
- Can I order just a logo?
- Yes, though we recommend at least a minimal set of rules so the logo is used consistently.
- How long does a brand identity take?
- Usually a few weeks, from discovery to the final brand book.
- How is a brand identity priced?
- From €50 / hour, depending on the complexity of the project. After the consultation you receive a personalised offer, before any work begins.
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